FeaturesGuest Management
Guest Intelligence · Guest Management

Know every guest.
Act on every signal.

HolidayHero measures every guest in real time — app use, content discovery, conversations, bookings and sentiment. Turn any of those signals into a trigger, and the right action runs on its own.

0–100
engagement score
5
measured dimensions
Hourly
recalculated, live
app.holidayhero.com/automations
New automation
Live
When · trigger
Sentiment turns negativemeasured per conversation
Then · action
Active
Alert front desk & draft a recovery offer
+ Add another action
Every signal we measurecan pull a trigger and run a workflow on its own.

Automations

Turn signals into action.

Measured signals feed your triggers. Pick a trigger to trace its path — and pause or resume any automation, live.

Automation graph
Coastal Stays Group · 5 active
Active pathPaused
SignalsTriggersActions
Live signals
Every guest, measured
Recalculated hourly
Score · 88SentimentTrend ▲App useDiscoveryConversationBookings
ThenActiveAlert front desk + draft a recovery offer
ThenActiveSend a personalised re-engagement message
ThenActiveInvite to loyalty tier + rebook offer
ThenActiveSurface the best-matched upsell in-app
ThenActiveQueue a check-in nudge + app reminder

What we measure

Five dimensions, one weighted score.

Every guest's engagement score is a transparent, weighted blend — so you always know what's behind the number that triggers a workflow.

15%
App adoption

Did they open the app, check in online, use the door & chat.

25%
Content discovery

Guidebooks, experiences and local content explored — beyond the room.

20%
Conversation quality

Depth and responsiveness of their chats with the concierge.

20%
Commercial intent

Upsell views, inquiries and bookings — appetite to spend.

20%
Sentiment

AI-read feeling from every conversation, recency-weighted.

Guests who never message have sentiment excluded — its weight is redistributed, never counted as zero.

How to read the score

From dormant to champion.

0–20
Dormant

Barely there — needs a nudge to start.

21–40
Passive

Present, not exploring. Room to warm up.

41–60
Engaged

Using the app, open to more.

61–80
Active explorer

Discovering the city, ready to book.

81–100
Champion

Your best guest — reward & retain.

See it in action

The real thing, up close.

Real screenshots of the guest list and the automation builder.

app.holidayhero.com/guests
Guest list & scores
Back officeGuest list & scores
app.holidayhero.com/automations
Automation builder
Back officeAutomation builder

Stop guessing. Start automating.

Every guest measured, every signal wired to an action — so the right thing happens without anyone lifting a finger.